Brand Essence

David and Matt (especially David),

You'll want to read up about "brand essence". Essentially, the brand's essence is its distilled personality; its voice. I recommend reading these, they'll illuminate some questions you'll want to answer in your scripts:

http://www.allaboutbranding.com/index.lasso?article=108
http://www.brand-architects.co.uk/corporate_branding/brand_essence.htm
http://www.yastrow.com/brandcafe/archive/110801_brand_essence.asp

Also, read the "Concepts" section here:
http://en.wikipedia.org/wiki/Brand#Concepts

I'd suggest floating some ideas about the Bean TV brand on the blog here and giving the group and opportunity to respond.


-Skye